Why We founded Zafio
Saffron is precious, but buying pure and genuine saffron with confidence isn't always easy.
When searching for Kashmiri saffron, Mongra saffron or pure saffron online, customers often come across claims of being 100% pure, authentic, original and premium. But how do we really know?
How do we know where the saffron came from?
How do we know whether it is genuinely Kashmiri?
How do we know whether it is Pure or Not?
And how do we know whether the saffron has been properly tested?
For a product as valuable as saffron, simply asking customers to trust the seller didn't feel enough to us.
That's why we founded ZAFIO.
Our idea is simple:
Don't just tell people their saffron is genuine. Give them the information and evidence to make an informed decision.
We started with Kashmiri Mongra Saffron and are building ZAFIO around authenticity, transparency and traceability.
Our approach focuses on providing customers with meaningful information about the saffron they purchase, including, where applicable:
- GI-tagged Kashmiri saffron and relevant origin information
- Laboratory test reports
- Relevant ISO 3632 testing information
Through our QR-Code on product customers can access available supporting documentation and learn more about the purity of their Kashmiri saffron.
Whether you're looking for pure saffron, genuine Kashmiri saffron or premium Mongra saffron, we want you to have more than just a seller's word.